There’s an unmistakable charisma to Nat Bosa’s convictions; his uncanny ability to produce possibility fuels his already-legendary status. He envisions buildings that stand their ground and captivate new generations. When others engage trepidation, Bosa builds opportunity.
As a visionary market maker, Nat looked at San Diego’s sluggish downtown and with his unrivalled passion decided to make it California’s new urban destination of choice. To do so, Bosa assembled a team to rethink the downtown living experience and tell the story to a local and international audience. Working with the internationally revered architects Kohn Pedersen Fox, award winning Hirsch Bedner Associates interior designers, acclaimed London-based storytellers Wordsearch and S&P Real Estate, a fresh approach to creating a dialogue with the market was created.
I want to give San Diego the best buildings on the west coast, and I intend to do that.
Nat Bosa, Founder, Bosa Development
RETHINKING A SKYLINE
To ignite interest, the Bosa team created a destination exhibition called Rethink Downtown that would juxtapose the city’s historic past with its new, vibrant urban future. Local and International community members were invited to collaborate and help envision a new way of California urban living. More than 6,000 people joined the conversation over twelve weeks.
The first development to emerge in Bosa’s bold new vision for San Diego was Pacific Gate, a soaring tower that revolutionized real estate development in California with the introduction of Southern California's first super prime tower. A development of this magnitude had never been attempted in San Diego.
This building responds to the nature of San Diego—it evokes the water, the marine world, what lies beyond.
James von Klemperer, President and Design Principal, Kohn Pedersen Fox
PACIFIC GATE: THE NEW GOLD STANDARD
Applying the momentum created from the Rethink Downtown exhibition, the S&P team worked closely with local brokers, key influencers and their international sales network to generate unprecedented demand for San Diego’s first ultra luxury condominium tower. The approach was highlighted with a series of high touch, white glove events that featured the building’s five star service experience and exclusive amenities such as its private luxury car fleet and private boat share.
In the spring of 2016 Pacific Gate was offered to the market resulting in a record breaking performance and setting a new standard for bespoke sales in California.