Custom Tailored Marketing Solutions
Our bespoke approach
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Design Thinking
Taking an owner-centric approach, our team of design experts collaborate with our developer clients to craft one-of-a-kind luxury real estate offerings. By obsessing over everything—from brand selection, site analysis, unit mix and floor plan design to efficiency, pricing, yield modelling and view analysis—we consider the details that define luxury living. In the world of the super prime, everything matters.
At the design table, S&P is the eyes of the buyer and we sweat every detail.
Peter Dupuis, CEO, S&P Real Estate
Market Positioning
Unveiling luxury real estate to the world is as much an exercise in knowledge and experience as it is in innovation and instinct. A challenge for most, only those who’ve grasped the skill of delicately balancing development with creative market strategy will succeed. A skill we pride ourselves on. By creating carefully considered strategies designed to position each project as an irreplaceable property, our innovative approach enables our clients to maximize the value, pricing and sales velocity of their creation.
Experience Marketing
High-net worth individuals carve distinct paths. Often real estate connoisseurs, they seek trophy properties and unique havens in some of the world’s most coveted locations. Marketing to such an audience requires intelligence and tact. We’ve mastered the art and science of experiential marketing. For every one of our projects, we curate bespoke, highly individualized experiences designed to showcase the developer, the property and the luxury of super prime ownership.
Creating Demand
Many desire a super prime lifestyle, yet only a few obtain it. These are the individuals we reach. Through strategic planning, a highly directed story line, and the coordination of our extensive global network of sales partners, brokers and influencers, we enter a market and create demand for the super prime lifestyle. The kind of demand that breaks records.
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Bespoke Selling
One size does not fit all when it comes to selling luxury real estate. That’s why our experienced sales specialists lead the bespoke sales movement with a tailored, white-glove approach. By creating immersive bespoke experiences unlike any other, we build meaningful relationships with prospective homeowners and sales partners. Not only do we awaken a desire in them to own super prime, we craft a uniquely individual experience they will never forget.
Homeowner Experience
Offering a five-star service, our customer care team seamlessly guide new homeowners from contract to closing. Taking care of all the details, they are with you every step of the way, making sure title is closed—as contracted and on schedule.
True luxury is an individual experience.
Peter Dupuis, CEO, S&P Real Estate