Custom Tailored Marketing Solutions

Our bespoke approach


01

Design Thinking


Taking an owner-centric approach, our team of design experts collaborate with our developer clients to craft one-of-a-kind luxury real estate offerings. By obsessing over everything—from brand selection, site analysis, unit mix and floor plan design to efficiency, pricing, yield modelling and view analysis—we consider the details that define luxury living. In the world of the super prime, everything matters.

At S&P, we are the eyes of the buyer at the design table and we sweat every detail.
Sid Landolt, President, S&P Real Estate

02

Market Positioning


Unveiling luxury real estate to the world is as much an exercise in knowledge and experience as it is in innovation and instinct. A challenge for most, only those who’ve grasped the skill of delicately balancing development with creative market strategy will succeed. A skill we pride ourselves on. By creating carefully considered strategies designed to position each project as an irreplaceable property, our innovative approach enables our clients to maximize the value, pricing and sales velocity of their creation.

Rethinking Market Position

View Our Rethink Exhibition
03

Experience Marketing


High-net worth individuals carve distinct paths. Often real estate connoisseurs, they seek trophy properties and unique havens in some of the world’s most coveted locations. Marketing to such an audience requires intelligence and tact. We’ve mastered the art and science of experiential marketing. For every one of our projects, we curate bespoke, highly individualized experiences designed to showcase the developer, the property and the luxury of super prime ownership.

04

Creating Demand


Many desire a super prime lifestyle, yet only a few obtain it. These are the individuals we reach. Through strategic planning, a highly directed story line, and the coordination of our extensive global network of sales partners, brokers and influencers, we enter a market and create demand for the super prime lifestyle. The kind of demand that breaks records.

05

Bespoke Selling


One size does not fit all when it comes to selling luxury real estate. That’s why our experienced sales specialists lead the bespoke sales movement with a tailored, white-glove approach. By creating immersive bespoke experiences unlike any other, we build meaningful relationships with prospective homeowners and sales partners. Not only do we awaken a desire in them to own super prime, we craft a uniquely individual experience they will never forget.

06

Homeowner Experience


Offering a five-star service, our customer care team seamlessly guide new homeowners from contract to closing. Taking care of all the details, they are with you every step of the way, making sure title is closed—as contracted and on schedule.

True luxury is an individual experience.

Peter Dupuis, CEO, S&P Real Estate