The Power of Brand in Luxury Real Estate Development

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The world’s best brands are defining real estate; The Four Seasons, Porsche, Bjarke Ingels.  In some instances a world class brand can draw a global audience of buyers and generate values four times or greater than comparable real estate properties.

This exhibit examines the world’s top real estate brands, how they influence design and why international buyers see owning a branded residence as a trophy asset.

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