Constructed in 1773 by the Cahoon Clan of Luss, Scotland, the Rossdhu House Castle would become the eventual home of the Loch Lomond Golf Club. In the 1990s the property was redeveloped to create a private golf club featuring a Tom Weisskopf designed 7,100 yard championship golf course.
Looking to build an international brand for the Loch Lomond Golf Club, the owner, the Bank of Scotland, partnered with real estate tycoon and celebrated private golf club developer Lyle Anderson in the late 1990s.
A STORIED SANCTUARY
The renewed vision for the club was to create the world's top private club that offered a championship golf experience along with a rare collection of Scottish highland experiences such as sporting clays, game shooting, salmon and trout fishing, loch cruising, hiking, fine dining and luxurious spa treatments.
Lyle Anderson's challenge? How to broaden the private membership and create an international club with the goal of fostering communication, sportsmanship and friendship amidst the glorious surroundings and finest of service.
By combining the expertise and dedication of our management teams with the strengths of internationally renowned consultants, we have consistently achieve a combination of quality and a high return on investment.
Lyle Anderson, Chairman, The Lyle Anderson Company
AN INTERNATIONAL CLUB TRAVELS THE WORLD
The S&P team was retained to collaborate with Lyle Anderson and craft an international membership drive. At the centre of the strategy was a “Ryder Cup” inspired competition between countries with his Royal Highness, Prince Andrew, Duke of York, as the international captain. The extensive marketing program targeted 15 countries worldwide and implemented an experienced based, high touch “tap on the shoulder” connector strategy.
The Loch Lomond Golf Club would grow to be recognized as one of the finest private clubs in the world with members from 40 countries and attracting such notable members as Clint Eastwood, Sean Connery and Robbie Wilson and hosting the Scottish Open golf tournament.